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Wisenbaker Builder Services Hosts a Successful Austin HomExpo
Highlights:
- Strong Builder Engagement: Dozens of builders joined us in Austin for a full day of collaboration, innovation, and hands-on learning.
- Cabinetry Updates: Showcased the new primary paints Marvel and Baguette, plus fresh door styles Edinburg, Spicewood, Friendswood, and Marfa—alongside our spotlight Sonora stain and 5-day lead times.
- Countertop Program Growth: Introduced 19 new contemporary looks for quartz plus new 2cm price-conscious options, 3cm supplements, and the 1.6cm quartz vanity program.
- Flooring & Cushion Innovation: Featured new wood materials reshaping flooring and premium carpet cushions that extend carpet life, reduce odors, and enhance comfort.
- Design Center Expansion: Highlighted new available spaces at the Central Texas Design Center. Suites include 1,104 sq. ft. (or two 552 sq. ft. units), 1,024 sq. ft., 952 sq. ft., and 446 sq. ft.,
- Manufacturing Expansion: Our 450,000 sq. ft. Bammel Facility doubles capacity with one shift, triples with two, and through advanced automation and direct sourcing ensures reliable lead times builders can count on.
- Cutting-Edge Technology: Live demos of VEO Design Studio, FreePower wireless countertop charging, and HomeBase mobile service request tools showed builders how to streamline operations and boost profitability.
- Engaging Experiences: Guests explored the Granite Garden, connected directly with WBS experts, and networked with peers in an atmosphere of partnership and collaboration.
AUSTIN, TX — On Tuesday, September 9th, 2025, Wisenbaker Builder Services proudly hosted our Austin HomExpo at the Pflugerville Division, and the event was an incredible success. Builders from across the region joined us for a full day of collaboration, innovation, and hands-on experiences with our latest products and technologies.
A Day of Innovation and Connection
Throughout the day, attendees had the opportunity to connect directly with our product managers, gaining insights through in-depth product analytics, live demonstrations, and meaningful discussions on building smarter and more efficiently.
Our featured product highlights included:
- Cabinetry – Showcasing new stains, products, and our 5-day cabinet lead times.
- Countertops – Now offering 19 new quartz contemporary looks crafted to add value and appeal to your next build.
- Flooring – A closer look at the wood materials revolutionizing flooring for homebuilders.
- Premium Carpet Cushion- Designed not just to add softness underfoot, but also to extend the life of your carpet.
Flooring
Laminate delivers style, durability, and strong margins, but premium carpet cushion stole the show with comfort, protection, and long-term peace of mind.
Premium Carpet Cushion
- Springs – Builder basic 3/8”, 5 lbs. density, rebond padding.
- Benefits – ½”, 6 lbs. density and rebond cushion.
- Vegas –1/2", 6 lbs. rebond cushion with SpillGuard moisture protection barrier. The added thickness gives the cushion some additional comfort underfoot, and the Spillguard moisture barrier prevents spills and accidents from penetrating cushion.This cushion comes with a non- transferable “Life of the Carpet” Warranty.
- Aspen – ½”, 7lbs density, rebond cushion that contains some Memory Foam content and a Spillguard moisture barrier. The added Memory Foam content in this cushion enhances the cushion feeling underfoot. The Spillguard moisture barrier prevents spills and accidents from penetrating cushion. This cushion comes with a non-transferable Life of the Home warranty (excluding stairs).
- Scotchguard – A full ½” molded, pre-densified, urethane foam with Block Out™ moisture barrier on the top of the cushion, and a bottom moisture barrier for additional protection. This product provides the ultimate luxurious feeling underfoot. The Block Out™ moisture barrier will inhibit the growth of mold, mildew and odor-causing bacteria, as well as keep any liquids from ever penetrating the foam. This product comes with a non-transferable ‘Life of the Home” warranty that includes staircases. This cushion will extend carpets stain and soil warranty by 5 years IF the carpet is treated by the manufacturer with Scotchgard Protector
Precision-Crafted Countertop
State-of-the-Art Fabrication in Houston
- Direct sourcing advantage: Partnered with PBA Stones in Brazil to provide premium quartzite, granite, marble, and dolomite.
- Optimized builder value: Direct materials help improve per-home profitability while controlling costs.
- Reduced cycle times: Extensive inventory ensures shorter lead times and faster construction schedules.
- Risk management: Guaranteed installs provide confidence and minimize disruptions for builders.
- Turnkey solutions: Complete service from template through installation with world-class fabrication.
2025 program updates:
- Expanded 2cm price-conscious and new 3cm supplements.
- A dedicated 1.6cm quartz vanity-only program.
Austin Design Center
Why Showcase at the WBS Design Center?
- Personalized buyer experience.
- Seamless, two-step appointment process.
- Strategic location.
AVAILABLE SPACES:
- 1,104 sqft (or split into two 552 sqft units).
- 1,024 sqft.
- 952 sqft.
- 446 sqft.
Monday - Friday, 9 AM-5 PM
3012 E. Pecan St., Building 1, Pflugerville, TX 78660
Bammel Cabinet Manufacturing Expansion to Support Any Builder's Needs
Wisenbaker Manufacturing delivers reliability at scale with vertically integrated cabinet and countertop production powered by cutting-edge technology. Automated systems, robotic arms, and backup generators ensure consistent quality, speed, and uninterrupted operations. With facilities across Texas and direct sourcing through PBA Stones in Brazil, Wisenbaker controls the full process from raw materials to finished products, eliminating delays and third-party dependencies. The result is guaranteed quality, on-time delivery, and the confidence builders need to close projects without setbacks.
Bammel Facility
- Reliability at Scale: Vertically integrated cabinet and countertop production, from raw materials to finished products.
- Advanced Technology: Automated systems, robotic arms, and backup generators ensure consistent quality and uninterrupted operations.
- Massive Capacity: 450,000 sq. ft. of manufacturing space — doubling output with one shift, tripling with two.
- Direct Sourcing Advantage: Materials sourced directly through PBA Stones in Brazil, eliminating third-party delays.
- Guaranteed Performance: On-time delivery and lead times that give builders confidence to close projects without setbacks.
Built Here. Built Smart. Guaranteed Lead Times
- New Paint Finishes: Introducing new primary paint selections Marvel and Baguette.
- Expanded Door Styles: Added four fresh styles — Edinburg, Spicewood, Friendswood, and Marfa — to broaden design flexibility and appeal.
- Spotlight Finish: Featuring the Sonora stain, a customer favorite that continues to gain momentum.
- Ongoing Enhancements: Transitioning select colors and finishes to ensure our offering stays current with design trends and builder demand.
Technology That Powers Efficiency
The HomExpo also spotlighted Wisenbaker’s system of collaborative technologies, designed to help builders optimize profitability per home, reduce construction cycle times, and manage business risks.
- VEO Design Studio powered by BuildOn Technologies: For Design Centers: VEO Design Studio helps boost buyer confidence and maximize builder profits.
- FreePower wireless charging integrated into everyday surfaces.
- HomeBase Mobile service request submissions, simplifying builder communication.
- Virtual Design Center tours powered by VEO Design Studio, showcasing how selections can be streamlined for homeowners across Texas.
FreePower wireless charging integrated into everyday surfaces.
FreePower is wireless charging the way it should be: embedded in a way that unites form with function, and technology with craftsmanship. Potenzia Solutions is proud to be the exclusive distributor of FreePower across Arkansas, Colorado, Kansas, Louisiana, New Mexico, Oklahoma, & Texas.
Mobile Service Request Submissions & Simplifying Builder Communication.
HomeBase keeps your construction team connected and on track. With real-time updates on installations and service orders, you’ll cut out phone tag, improve communication, and boost productivity right from your mobile device or tablet.
Thank You Builders!
We are proud to have hosted such an engaged group of builders in Austin. Your participation and feedback made the event a true success, and we look forward to continuing to partner with you to build smarter, not harder.
Engaging Experiences
Guests enjoyed exploring the Granite Garden while networking with peers and Wisenbaker experts. The event created a strong atmosphere of partnership and collaboration, reinforcing our commitment to going above and beyond—helping builders shorten construction cycle times, stay on schedule, and reduce risks that impact profitability and closings.
